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About the project

Canada’s electricity future depends on people. As the sector’s workforce grows, employers will have to attract and retain the next generation of workers – and employers’ efforts to secure young workers depend on the perceptions youth hold about working in the electricity sector. They also depend on the perceptions of the people youth turn to for career advice.

EHRC’s forthcoming report, Shaping the Future: Understanding perceptions of careers in the electricity sector, examines the perceptions, aspirations and motivators of Canadian youth and their key career influencers. The findings will provide actionable insights to help electricity employers attract, engage and retain the talent that will power Canada’s future.

Launch event

Be part of the conversation

Nov. 24 | 12 PM ET

Join us for the live webinar launching the report. We’ll share data-driven insights and communications guidance, highlighting how the sector can position itself to meet the needs of young workers.

Person wearing a hard hat and orange safety vest holding a tablet at a solar energy facility.

Champion sponsor

Contributing sponsors

Funded by the Government of Canada’s Student Work Placement Program

About EHRC

Electricity Human Resources Canada (EHRC) is the national, not-for-profit organization dedicated to ensuring the Canadian electricity sector has a safety-focused, highly skilled and inclusive workforce. We work with industry stakeholders to develop solutions to workforce challenges and promote career opportunities in electricity and renewable energy.

A smiling worker in a hard hat, safety glasses and high-visibility jacket holds a tablet while kneeling among solar panels.