Canada’s electricity future depends on people. As the sector grows and transforms, employers must attract and retain the next generation of workers—but success depends in part on how young people, and the people they turn to for advice, perceive careers in electricity.

Join EHRC for the launch of our new report, Shaping the Future: Understanding perceptions of careers in the electricity sector.

During this one-hour webinar, we’ll share key findings and explore what they mean for youth attraction, employer communications and workforce development. The discussion will examine what young people value in a career, including stability, advancement, quality of life and purpose, as well as barriers involving awareness, safety, qualifications and career pathways.

Shaping the Future examines the perceptions, aspirations and motivators of Canadian youth and the people they turn to for career advice. It explores what young people value in a career, the barriers that may limit interest in electricity-sector opportunities and how the sector can make its careers more visible, accessible and trusted.

The report offers practical, evidence-based insights to help employers and industry partners strengthen career communications and attract, engage and retain the talent needed to power Canada’s future.

Report available Nov. 24

Electricity Human Resources Canada is the national, not-for-profit organization dedicated to ensuring the Canadian electricity sector has a safety-focused, highly skilled and inclusive workforce. EHRC works with industry stakeholders to develop solutions to workforce challenges and promote career opportunities in electricity and renewable energy.

Learn more at ehrc.ca